EXPERIENCE
Description
Selected to participate in an interdisciplinary, experiential course that studies how the New York Jets football team should position themselves to drive influence, enthusiasm, and behavior among individuals ages 13-24, resulting in long-term fandom. The project involved presenting research, strategy, and design direction to team representatives.
Team Members
Stephanie Allen, Graphic Design; Ashley Shakir, Davaughnia Wilson, Sam Urash, Communication; Brandon Cordero, Josh Butler, Marketing; Saint Mikel White - Business Management
The 16-24 year-old target audience makes up over 35% of augmented reality users
The number of AR users were 600 million in 2020 & projected to reach 1.73 billion by the end of 2024
AR POSTERS
Our team developed augmented reality posters from Player Statheads, Franchise Moments, and Limited Edition Posters. Users can use their mobile devices to watch their unique posters come to life and enhance their fan memorabilia collections.
PLAYER STATHEAD
PLAYER STATHEAD
FRANCHISE MOMENT
FRANCHISE MOMENT
LIMITED EDITION STATHEAD
LIMITED EDITION STATHEAD
My Experience
The chance to collaborate with Marketing, Management, Communication, and Graphic Design students on a project for the NFL was a priceless opportunity.
Working on this project, I acquired a great deal of information about the obstacles and advantages of teamwork, such as the team's success depends on members working together to obtain the same goal. Because of this experience, I am prepared to work in a team-based environment.